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Advances in Marketing, Customer Relationship Management, and E-Services

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Marketing in the Cyber Era on Hardback
$535.00
Marketing in the Cyber Era
Hardback
Available - Usually ships in 3-4 weeks
Progressive Trends in Knowledge and System-Based Science for Service Innovation on Hardback
$522.00
Progressive Trends in Knowledge and System-Based Science for Service...
Hardback
Available - Usually ships in 3-4 weeks
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior on Hardback
$594.00
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Hardback
Available - Usually ships in 3-4 weeks
Driving Customer Appeal Through the Use of Emotional Branding on Hardback
$659.00
Driving Customer Appeal Through the Use of Emotional Branding
Hardback
Available - Usually ships in 3-4 weeks
Global Perspectives on Contemporary Marketing Education on Hardback
$546.00
Global Perspectives on Contemporary Marketing Education
Hardback
Available - Usually ships in 3-4 weeks
Exploring the Rise of Fandom in Contemporary Consumer Culture on Hardback
$632.00
Exploring the Rise of Fandom in Contemporary Consumer Culture
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Research on Integrating Social Media into Strategic Marketing on Hardback
$884.00
Handbook of Research on Integrating Social Media into Strategic...
Hardback
Available - Usually ships in 3-4 weeks
Maximizing Commerce and Marketing Strategies through Micro-Blogging on Hardback
$647.00
Maximizing Commerce and Marketing Strategies through Micro-Blogging
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy on Hardback
$949.00
Handbook of Research on Strategic Retailing of Private Label Products...
Hardback
Available - Usually ships in 3-4 weeks
Innovations in Services Marketing and Management on Hardback
$522.00
Innovations in Services Marketing and Management
Hardback
Available - Usually ships in 3-4 weeks
Advanced Technologies Management for Retailing on Hardback
$565.00
Advanced Technologies Management for Retailing
Hardback
Available - Usually ships in 3-4 weeks
Strategic Uses of Social Media for Improved Customer Retention on Hardback
$514.00
Strategic Uses of Social Media for Improved Customer Retention
Hardback
Available - Usually ships in 3-4 weeks
Customer Relationship Management Strategies in the Digital Era on Hardback by Suphan Nasir
$575.00
Customer Relationship Management Strategies in the Digital Era
by Suphan Nasir ~ Hardback
Available - Usually ships in 3-4 weeks
Strategic Customer Relationship Management in the Age of Social Media on Hardback
$570.00
Strategic Customer Relationship Management in the Age of Social Media
Hardback
Available - Usually ships in 3-4 weeks
Emerging Trends and Innovation in Sports Marketing and Management in Asia on Hardback
$646.00
Emerging Trends and Innovation in Sports Marketing and Management in...
Hardback
Available - Usually ships in 3-4 weeks
Cases on Consumer-Centric Marketing Management on Hardback by Vimi Jham
$502.00
Cases on Consumer-Centric Marketing Management
by Vimi Jham ~ Hardback
Available - Usually ships in 3-4 weeks
Engaging Consumers through Branded Entertainment and Convergent Media on Hardback
$591.00
Engaging Consumers through Branded Entertainment and Convergent Media
Hardback
Available - Usually ships in 3-4 weeks
Managing Public Relations and Brand Image through Social Media on Hardback
$563.00
Managing Public Relations and Brand Image through Social Media
Hardback
Available - Usually ships in 3-4 weeks
Strategic Marketing Management and Tactics in the Service Industry on Hardback
$600.00
Strategic Marketing Management and Tactics in the Service Industry
Hardback
Available - Usually ships in 3-4 weeks
Driving Traffic and Customer Activity Through Affiliate Marketing on Hardback
$494.00
Driving Traffic and Customer Activity Through Affiliate Marketing
Hardback
Available - Usually ships in 3-4 weeks
Competitive Social Media Marketing Strategies on Hardback
$561.00
Competitive Social Media Marketing Strategies
Hardback
Available - Usually ships in 3-4 weeks
Trends and Innovations in Marketing Information Systems on Hardback
$639.00
Trends and Innovations in Marketing Information Systems
Hardback
Available - Usually ships in 3-4 weeks
Analyzing the Cultural Diversity of Consumers in the Global Marketplace on Hardback
$580.00
Analyzing the Cultural Diversity of Consumers in the Global...
Hardback
Available - Usually ships in 3-4 weeks
Marketing Decision Making and the Management of Pricing on Hardback by Rajagopal
$530.00
Marketing Decision Making and the Management of Pricing
by Rajagopal ~ Hardback
Available - Usually ships in 3-4 weeks
Online Advertising and Promotion on Hardback by Payam Hanafizadeh
$529.00
Online Advertising and Promotion
by Payam Hanafizadeh ~ Hardback
Available - Usually ships in 3-4 weeks
Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations on Hardback by Jony Haryanto
$471.00
Analyzing Children's Consumption Behavior: Ethics, Methodologies, and...
by Jony Haryanto ~ Hardback
Available - Usually ships in 3-4 weeks
Encouraging Participative Consumerism Through Evolutionary Digital Marketing on Hardback by Hans-Ruediger Kaufmann
$455.00
Encouraging Participative Consumerism Through Evolutionary Digital...
by Hans-Ruediger Kaufmann ~ Hardback
Available - Usually ships in 3-4 weeks
Promotional Strategies and New Service Opportunities in Emerging Economies on Hardback
$532.00
Promotional Strategies and New Service Opportunities in Emerging...
Hardback
Available - Usually ships in 3-4 weeks
Understanding Consumer Behavior and Consumption Experience on Hardback by Rajagopal
$527.00
Understanding Consumer Behavior and Consumption Experience
by Rajagopal ~ Hardback
Available - Usually ships in 3-4 weeks
Transcultural Marketing for Incremental and Radical Innovation on Hardback
$522.00
Transcultural Marketing for Incremental and Radical Innovation
Hardback
Available - Usually ships in 3-4 weeks
Global Marketing Strategies for the Promotion of Luxury Goods on Hardback
$576.00
Global Marketing Strategies for the Promotion of Luxury Goods
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement on Hardback
$661.00
Handbook of Research on Leveraging Consumer Psychology for Effective...
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector on Hardback
$957.00
Handbook of Research on Promotional Strategies and Consumer Influence...
Hardback
Available - Usually ships in 3-4 weeks
Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing on Hardback
$570.00
Fuzzy Optimization and Multi-Criteria Decision Making in Digital...
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Research on Retailer-Consumer Relationship Development on Hardback
$1086.00
Handbook of Research on Retailer-Consumer Relationship Development
Hardback
Available - Usually ships in 3-4 weeks
Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace on Hardback
$570.00
Capturing, Analyzing, and Managing Word-of-Mouth in the Digital...
Hardback
Available - Usually ships in 3-4 weeks
Market Research Methodologies on Hardback
$616.00
Market Research Methodologies
Hardback
Available - Usually ships in 3-4 weeks
Management of Cultural Products on Hardback
$984.00
Management of Cultural Products
Hardback
Available - Usually ships in 3-4 weeks
Product Innovation through Knowledge Management and Social Media Strategies on Hardback
$594.00
Product Innovation through Knowledge Management and Social Media...
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Research on Consumerism and Buying Behavior in Developing Nations on Hardback
$684.00
Handbook of Research on Consumerism and Buying Behavior in Developing...
Hardback
Available - Usually ships in 3-4 weeks