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Product Innovation through Knowledge Management and Social Media Strategies on Hardback
Product Innovation through Knowledge Management and Social Media Strategies on Hardback
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Product Innovation through Knowledge Management and Social Media Strategies

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Description

Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. Integrating technology and knowledge management strategies into the product development process is one solution to remaining relevant in a highly competitive marketplace. Product Innovation through Knowledge Management and Social Media Strategies is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations. Highlighting pertinent theories and techniques for improving communication and ensuring successful product development, this book is ideally designed for corporate managers, organizational leaders, researchers, and professionals interested in the value of knowledge sharing and social media tools in modern organizations.

Author Biography:

Alok Kumar Goel, Human Resource Development Centre, India. Puja Singhal, Amity University, India.
Release date NZ
November 30th, 2015
Audience
  • Professional & Vocational
Contributors
  • Edited by Alok Kumar Goel
  • Edited by Puja Singhal
Pages
421
Dimensions
152x229x25
ISBN-13
9781466696075
Product ID
24349013

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