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Exploring the Rise of Fandom in Contemporary Consumer Culture on Hardback
Exploring the Rise of Fandom in Contemporary Consumer Culture on Hardback
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Exploring the Rise of Fandom in Contemporary Consumer Culture

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Description

Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

Author Biography:

Cheng Lu Wang, University of New Haven, USA.
Release date NZ
October 30th, 2017
Audience
  • Professional & Vocational
Contributor
  • Edited by Cheng Lu Wang
Pages
305
ISBN-13
9781522532200
Product ID
27200492

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