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Strategic Uses of Social Media for Improved Customer Retention on Hardback
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Strategic Uses of Social Media for Improved Customer Retention

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Description

Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers. Highlighting theoretical concepts, empirical case studies, and critical analyses, this book is ideally designed for researchers, practitioners, professionals, and upper-level students interested in improving and maintaining customer relationships.

Author Biography:

Wafaa Al-Rabayah, Toledo College, USA. Rawan Khasawneh, Jordan University of Science and Technology, Jordan. Rasha Abu-shamaa, Yarmouk University, Jordan. Izzat Alsmadi, Boise State University, USA.
Release date NZ
November 30th, 2016
Audience
  • Professional & Vocational
Contributors
  • Edited by Izzat Alsmadi
  • Edited by Rasha Abu-Shamaa
  • Edited by Rawan Khasawneh
  • Edited by Wafaa Al-Rabayah
Pages
230
Dimensions
152x229x19
ISBN-13
9781522516866
Product ID
26392811

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