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Handbook of Research on Retailer-Consumer Relationship Development on Hardback
Handbook of Research on Retailer-Consumer Relationship Development on Hardback
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Handbook of Research on Retailer-Consumer Relationship Development

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Description

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Management offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyse the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Author Biography:

Fabio Musso University of Urbino, Department of Economics, Society and Politics (DESP), Italy
Release date NZ
June 30th, 2014
Contributors
  • Edited by Elena Druica
  • Edited by Fabio Musso
Pages
685
Audience
  • Professional & Vocational
Dimensions
216x279x33
ISBN-13
9781466660748
Product ID
22567866

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