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Innovations in Services Marketing and Management on Hardback
Innovations in Services Marketing and Management on Hardback
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Innovations in Services Marketing and Management

Strategies for Emerging Economies
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Description

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
Release date NZ
November 30th, 2013
Audience
  • Professional & Vocational
Contributor
  • Edited by Anita Goyal
Pages
331
Dimensions
152x229x23
ISBN-13
9781466646711
Product ID
21563624

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