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Maximizing Commerce and Marketing Strategies through Micro-Blogging

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Description

The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Author Biography:

Janée N. Burkhalter, Saint Joseph’s University, USA. Natalie T. Wood, Saint Joseph’s University, USA, Edith Cowan University, Australia.
Release date NZ
June 30th, 2015
Audience
  • Professional & Vocational
Contributors
  • Edited by Janee N. Burkhalter
  • Edited by Natalie T. Wood
Pages
354
Dimensions
152x229x24
ISBN-13
9781466684089
Product ID
23144432

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