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Marketing in the Cyber Era on Hardback
Marketing in the Cyber Era on Hardback
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Marketing in the Cyber Era

Strategies and Emerging Trends
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Description

The growth of new technologies, internet, virtualisation, and the globalisation of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organisations.
Release date NZ
January 30th, 2014
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Contributor
  • Edited by Ali Ghorbani
Pages
287
Dimensions
216x280x20
ISBN-13
9781466648647
Product ID
21614033

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