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Cases on Consumer-Centric Marketing Management on Hardback by Vimi Jham
Cases on Consumer-Centric Marketing Management on Hardback by Vimi Jham
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Cases on Consumer-Centric Marketing Management

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Description

As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.

Author Biography:

Vimi Jham, Institute of Management Technology, Ghaziabad and Dubai. Sandeep Puri, Institute of Management Technology, Ghaziabad and Dubai.
Release date NZ
July 30th, 2013
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Pages
362
Dimensions
178x254x22
ISBN-13
9781466643574
Product ID
21334539

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