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Driving Customer Appeal Through the Use of Emotional Branding on Hardback
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Driving Customer Appeal Through the Use of Emotional Branding

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Description

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business.

Author Biography:

Ruchi Garg, BML Munjal University, India. Ritu Chhikara BML Munjal University, India. Tapan Kumar Panda BML Munjal University, India. Aarti Kataria Management Development Institute, India.
Release date NZ
September 30th, 2017
Audience
  • Professional & Vocational
Contributors
  • Edited by Aarti Kataria
  • Edited by Ritu Chhikara
  • Edited by Ruchi Garg
  • Edited by Tapan Kumar Panda
Pages
355
ISBN-13
9781522529217
Product ID
27193434

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