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Competitive Social Media Marketing Strategies on Hardback
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Competitive Social Media Marketing Strategies

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Description

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Author Biography:

Gordon Bowen, Regent's University London, UK. Wilson Ozuem, University of Gloucestershire, UK.
Release date NZ
February 28th, 2016
Audience
  • Professional & Vocational
Contributors
  • Edited by Gordon Bowen
  • Edited by Wilson Ozuem
Pages
318
Dimensions
152x229x21
ISBN-13
9781466697768
Product ID
24735182

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