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Trends and Innovations in Marketing Information Systems on Hardback
Trends and Innovations in Marketing Information Systems on Hardback
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Trends and Innovations in Marketing Information Systems

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Description

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Author Biography:

Theodosios Tsiakis, Alexander Technological Educational Institute of Thessaloniki, Greece.
Release date NZ
October 30th, 2015
Audience
  • Professional & Vocational
Contributor
  • Edited by Theodosios Tsiakis
Pages
454
Dimensions
152x229x27
ISBN-13
9781466684591
Product ID
24145485

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