Business & Economics Books:

Promotional Strategies and New Service Opportunities in Emerging Economies

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!
$526.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 2-3 weeks
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $131.50 with Afterpay Learn more

6 weekly interest-free payments of $87.67 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 8-20 May using International Courier

Description

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

Author Biography:

Vipin Nadda, University of Sunderland, UK. Sumesh Dadwal, Northumbria University, UK. Roya Rahimi, University of Wolverhampton, UK.
Release date NZ
January 30th, 2017
Audience
  • Professional & Vocational
Contributors
  • Edited by Roya Rahimi
  • Edited by Sumesh Dadwal
  • Edited by Vipin Nadda
Pages
300
Dimensions
152x229x25
ISBN-13
9781522522065
Product ID
26601992

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...