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Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace on Hardback
Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace on Hardback
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Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

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Description

With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.

Author Biography:

Sumangla Rathore, Sir Padampat Singhania University, India. Avinash Panwar, Sir Padampat Singhania University, India.
Release date NZ
August 30th, 2015
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Contributors
  • Edited by Avinash Panwar
  • Edited by Sumangla Rathore
Pages
339
Dimensions
152x229x21
ISBN-13
9781466694491
Product ID
23881828

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