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Relevance and Text-on-Screen in Audiovisual Translation on Hardback by Ryoko Sasamoto
Relevance and Text-on-Screen in Audiovisual Translation on Hardback by Ryoko Sasamoto
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Relevance and Text-on-Screen in Audiovisual Translation

The Pragmatics of Creative Subtitling
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Description

This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT. The volume focuses on creative subtitling – otherwise known as 'text-on-screen' – through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which an relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen. The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.

Author Biography:

Ryoko Sasamoto is Associate Professor in the School of Applied Language and Intercultural Studies (SALIS) and a member of the Centre for Translation and Textual Studies (CTTS) at Dublin City University, Ireland.
Release date NZ
May 29th, 2024
Audience
  • Tertiary Education (US: College)
Illustrations
5 Tables, black and white; 43 Line drawings, black and white; 43 Illustrations, black and white
Pages
182
ISBN-13
9781032139708
Product ID
38199956

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