The Marketing Environment (RLE Marketing)

By:

John Dawson

Format:

Paperback / softback

Series:

Routledge Library Editions: Marketing

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Description

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Author Biography:

Multivolume collection by leading authors in the field

Release date NZ

November 26th, 2015

Author

John Dawson

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

380

Series

Routledge Library Editions: Marketing

Dimensions

156x234x20

ISBN-13

9781138989566

Product ID

25418551

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