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Organization and Marketing (RLE Marketing) on Hardback by Peter Spillard
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Description

Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

Author Biography:

Multivolume collection by leading authors in the field
Release date NZ
August 22nd, 2014
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
242
Dimensions
156x234x23
ISBN-13
9781138793552
Product ID
22146949

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