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The Advertising Agency (RLE Marketing) by Floyd Y. Keeler
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The Advertising Agency (RLE Marketing)

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Description

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Author Biography:

Floyd Y. Keeler, Albert E. Haase
Release date NZ
December 21st, 2015
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
314
Dimensions
156x234x17
ISBN-13
9781138997653
Product ID
25558380

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