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Masters of Advertising Copy (RLE Marketing) on Hardback
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Masters of Advertising Copy (RLE Marketing)

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Description

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Author Biography:

Multivolume collection by leading authors in the field
Release date NZ
August 22nd, 2014
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Contributor
  • Edited by J George Frederick
Pages
398
Dimensions
156x234x28
ISBN-13
9781138791145
Product ID
22113953

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