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Adding Value (RLE Marketing)

Brands and Marketing in Food and Drink
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Description

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Author Biography:

Multivolume collection by leading authors in the field
Release date NZ
November 26th, 2015
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Contributors
  • Edited by Geoffrey Jones
  • Edited by Nicholas J. Morgan
Pages
368
Dimensions
156x234x19
ISBN-13
9781138965935
Product ID
25508615

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