Business & Economics Books:

The Dynamics of Green Innovation in B2B Industries

A Systems Approach to Explain the Diffusion of Bioplastics
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Description

In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.

Author Biography:

Friederike Esther Rhein is currently business manager Point of Care at a leading medical technology company 
Release date NZ
December 16th, 2020
Audience
  • Professional & Vocational
Edition
1st ed. 2021
Illustrations
88 Illustrations, black and white; XXXI, 350 p. 88 illus.
Pages
350
ISBN-13
9783658321475
Product ID
33987545

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