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Impacting the Sensory Experience of Products by Christine Cowen-Elstner
Impacting the Sensory Experience of Products by Christine Cowen-Elstner
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Impacting the Sensory Experience of Products

Experimental Studies on Perceived Quality
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Description

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

Author Biography:

Dr. Christine Cowen-Elstner received her doctorate at the Institute of Innovation Marketing at the Hamburg University of Technology under Prof. Dr. Christian Lüthje. She presently works as a marketing specialist. 
Release date NZ
March 8th, 2018
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Edition
1st ed. 2018
Illustrations
10 Illustrations, color; 22 Illustrations, black and white; XIX, 218 p. 32 illus., 10 illus. in color.
Pages
218
ISBN-13
9783658212056
Product ID
27599918

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