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Selling in Tough Times

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Selling in Tough Times by Tom Hopkins
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Description

Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy - the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to 'sit tight' and 'ride things out' when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling - and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world, in-the-trenches experience to work and shares his plan to reverse the momentum of tough times - and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to: Mine your client list to generate new leads Keep - and reward - your current customers so that they're loyal for life Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears Woo clients from your competition with 12 new strategies specially tailored for tough times. Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in SELLING IN TOUGH TIMES today.

Author Biography

Tom Hopkins is the founder and president of the renowned sales training service Tom Hopkins International. He is a member of the National Speakers Bureau and speaks and teaches seminars frequently around the world. He is the author of the national bestseller HOW TO MASTER THE ART OF SELLING.
Release date NZ
September 23rd, 2013
Author
Audience
  • General (US: Trade)
Country of Publication
United States
Imprint
Warner Books Inc
Pages
272
Dimensions
138x209x19
ISBN-13
9780446548137
Product ID
9017233

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