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Political Marketing in the 2021 Canadian Federal Election

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Description

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.

Author Biography:

Jamie Gillies is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada. Vincent Raynauld is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA. André Turcotte is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.
Release date NZ
June 10th, 2023
Contributors
  • Edited by Andre Turcotte
  • Edited by Jamie Gillies
  • Edited by Vincent Raynauld
Pages
162
Edition
1st ed. 2023
Audience
  • Professional & Vocational
Illustrations
16 Illustrations, color; 4 Illustrations, black and white; XI, 162 p. 20 illus., 16 illus. in color.
ISBN-13
9783031344039
Product ID
36834259

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