Political Marketing and Management in Ghana Image close
Political Marketing and Management in Ghana on Hardback
Political Marketing and Management in Ghana on Hardback
Show Hide Adult Content
Political Marketing and Management in Ghana close

Non-Fiction Books:

Home  
Books  
Non-Fiction  
Politics & government  
Political structure & processes  
Elections & referenda

Political Marketing and Management in Ghana

A New Architecture
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Hardback
$175.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $43.75 with Afterpay Learn more

6 weekly interest-free payments of $29.17 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 25 Jun - 5 Jul using International Courier

Explore more Palgrave Studies in Political Marketing and Management

See all products in this series

Political Marketing and Management in the 2017 New Zealand Election on Hardback
$162.00
Political Marketing and Management in the 2017 New Zealand Election
Hardback
Available - Usually ships in 3-4 weeks
Recruiting and Retaining Party Activists on Hardback by Robin T Pettitt
$162.00
Recruiting and Retaining Party Activists
by Robin T Pettitt ~ Hardback
Available - Usually ships in 3-4 weeks
Political Marketing Alchemy on Hardback by Andre Turcotte
$150.00
Political Marketing Alchemy
by Andre Turcotte ~ Hardback
Available - Usually ships in 3-4 weeks
Marketing Leadership in Government by Edward Elder
$150.00
Marketing Leadership in Government
by Edward Elder ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Political Branding in Turbulent times on Hardback
$188.00
Political Branding in Turbulent times
Hardback
Available - Usually ships in 3-4 weeks
Political Branding Strategies on Hardback by Lorann Downer
$160.00
Political Branding Strategies
by Lorann Downer ~ Hardback
Available - Usually ships in 3-4 weeks
Political Marketing in the 2020 U.S. Presidential Election on Hardback
$188.00
Political Marketing in the 2020 U.S. Presidential Election
Hardback
Available - Usually ships in 3-4 weeks
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups on Hardback by Andrew Lim
$137.00
Political Marketing and Public Diplomacy by Pro-Israel and...
by Andrew Lim ~ Hardback
Available - Usually ships in 3-4 weeks
Political Marketing and Management in the 2020 New Zealand General Election on Hardback
$175.00
Political Marketing and Management in the 2020 New Zealand General...
Hardback
Available - Usually ships in 3-4 weeks
Political Marketing Alchemy by Andre Turcotte
$150.00
Political Marketing Alchemy
by Andre Turcotte ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Political Marketing in the 2021 Canadian Federal Election on Hardback
$137.00
Political Marketing in the 2021 Canadian Federal Election
Hardback
Available - Usually ships in 3-4 weeks
Market Driven Political Advertising on Hardback by Andrew Hughes
$162.00
Market Driven Political Advertising
by Andrew Hughes ~ Hardback
Available - Usually ships in 3-4 weeks
Political Marketing in the 2016 U.S. Presidential Election
$160.00
Political Marketing in the 2016 U.S. Presidential Election
Paperback / softback
Available - Usually ships in 3-4 weeks
Political Marketing in the 2016 U.S. Presidential Election on Hardback
$162.00
Political Marketing in the 2016 U.S. Presidential Election
Hardback
Available - Usually ships in 3-4 weeks
Political Marketing and the 2015 UK General Election on Hardback
$148.00
Political Marketing and the 2015 UK General Election
Hardback
Available - Usually ships in 3-4 weeks
Applying Public Opinion in Governance by Scott Edward Bennett
$162.00
Applying Public Opinion in Governance
by Scott Edward Bennett ~ Paperback / softback
Available - Usually ships in 3-4 weeks

Description

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.

Author Biography:

Kobby Mensah is a Lecturer at the University of Ghana Business School and Coordinator of Marketing and Communication (UGBS Marcoms).
Release date NZ
August 28th, 2017
Audience
  • Professional & Vocational
Contributor
  • Edited by Kobby Mensah
Edition
1st ed. 2017
Illustrations
3 Illustrations, black and white; XVI, 207 p. 3 illus.
Pages
207
ISBN-13
9783319573724
Product ID
26766503

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Non-Fiction >
Politics & government >
Political structure & processes >
Elections & referenda
Books >
Business & Economics >
Business & Management >
Business strategy
Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Business & Economics >
Industry Studies >
Media, Information & Communication