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Political Marketing Alchemy on Hardback by Andre Turcotte
Political Marketing Alchemy on Hardback by Andre Turcotte
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Political Marketing Alchemy

The State of Opinion Research
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Description

Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams—media polling, commercial public opinion research and political polling—are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation.

Author Biography:

André Turcotte is an Associate Professor at the School of Journalism and Communication, Carleton University, Canada. He has worked with several polling firms over the years and has provided opinion research advice to several politicians, corporations and organizations.
Release date NZ
August 18th, 2020
Audience
  • Professional & Vocational
Edition
1st ed. 2021
Illustrations
1 Illustrations, black and white; XI, 101 p. 1 illus.
Pages
101
ISBN-13
9783030537128
Product ID
33543006

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