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Marketing Leadership in Government on Hardback by Edward Elder
Marketing Leadership in Government on Hardback by Edward Elder
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Marketing Leadership in Government

Communicating Responsiveness, Leadership and Credibility
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Description

This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.

Author Biography:

Edward Elder is a recent PhD graduate from Politics and International Relations at the University of Auckland, New Zealand, whose research focuses on political marketing communication. He published a chapter in Political Marketing in the United States (2014) and an article in the Journal of Nonprofit & Public Sector Marketing. 
Release date NZ
July 26th, 2016
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2016
Illustrations
2 Illustrations, color; XI, 148 p. 2 illus. in color.
Pages
148
Dimensions
148x210x11
ISBN-13
9781349949182
Product ID
25036453

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