Marketing Organisation (RLE Marketing)

By:

Nigel Piercy

Format:

Paperback / softback

Series:

Routledge Library Editions: Marketing

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Description

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

Author Biography:

Multivolume collection by leading authors in the field

Release date NZ

November 26th, 2015

Author

Nigel Piercy

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

252

Series

Routledge Library Editions: Marketing

Dimensions

156x234x13

ISBN-13

9781138980488

Product ID

25508610

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