Business & Economics Books:

Industrial Marketing Research (RLE Marketing)

Management and Technique
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$465.00
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Description

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

Author Biography:

Multivolume collection by leading authors in the field
Release date NZ
August 22nd, 2014
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
290
Dimensions
156x234x28
ISBN-13
9781138791633
Product ID
22128361

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