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Dynamic Models of Advertising Competition on Hardback by Gary M. Erickson
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Dynamic Models of Advertising Competition

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Description

The dynamic modelling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. The second edition of this text reviews empirical and analytical research on the topic and extends the research through analytical and numerical investigation. Three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - are combined with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations - in the analysis of duopoly and triopoly competition. Advertising strategies developed with the different approaches are compared and contrasted to open-loop strategies.
Release date NZ
October 31st, 2002
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Edition
2nd ed. 2003
Illustrations
VII, 147 p.
Pages
147
Dimensions
156x234x11
ISBN-13
9781402072673
Product ID
2824894

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Dynamic Models of Advertising Competition by Gary M. Erickson
$290.00
Dynamic Models of Advertising Competition
by Gary M. Erickson ~ Paperback / softback
Available - Usually ships in 3-4 weeks
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$290.00
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by Gary M. Erickson ~ Paperback / softback
Available - Usually ships in 3-4 weeks

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