Marketing Decisions Under Uncertainty Image close
Marketing Decisions Under Uncertainty on Hardback by Dung Nguyen
Marketing Decisions Under Uncertainty on Hardback by Dung Nguyen
Show Hide Adult Content
Marketing Decisions Under Uncertainty close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
Sales & Marketing

Marketing Decisions Under Uncertainty

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Hardback
$594.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $148.50 with Afterpay Learn more

6 weekly interest-free payments of $99.00 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 12-24 June using International Courier

Explore more International Series in Quantitative Marketing

See all products in this series

Dynamic Models of Advertising Competition on Hardback by Gary M. Erickson
$290.00
Dynamic Models of Advertising Competition
by Gary M. Erickson ~ Hardback
Available - Usually ships in 3-4 weeks
Marketing Research and Modeling: Progress and Prospects
$651.00
Marketing Research and Modeling: Progress and Prospects
Paperback / softback
Available - Usually ships in 3-4 weeks
Differential Games in Marketing on Hardback by Steffen Jorgensen
$445.00
Differential Games in Marketing
by Steffen Jorgensen ~ Hardback
Available - Usually ships in 3-4 weeks
Differential Games in Marketing by Steffen Jorgensen
$444.00
Differential Games in Marketing
by Steffen Jorgensen ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Dynamic Models of Advertising Competition by Gary M. Erickson
$290.00
Dynamic Models of Advertising Competition
by Gary M. Erickson ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Modeling Markets by Koen H. Pauwels
$449.00
Modeling Markets
by Koen H. Pauwels ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Managing Business Interfaces
$330.00
Managing Business Interfaces
Paperback / softback
Available - Usually ships in 3-4 weeks
Marketing Management Support Systems on Hardback by Gerrit Van Bruggen
$296.00
Marketing Management Support Systems
by Gerrit Van Bruggen ~ Hardback
Available - Usually ships in 3-4 weeks
Dynamic Models of Advertising Competition by Gary M. Erickson
$290.00
Dynamic Models of Advertising Competition
by Gary M. Erickson ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Marketing Research and Modeling: Progress and Prospects on Hardback
$655.00
Marketing Research and Modeling: Progress and Prospects
Hardback
Available - Usually ships in 3-4 weeks
New-Product Diffusion Models
$575.00
New-Product Diffusion Models
Paperback / softback
Available - Usually ships in 3-4 weeks
Building Models for Marketing Decisions by Peter S.H. Leeflang
$1172.00
Building Models for Marketing Decisions
by Peter S.H. Leeflang ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Expert Systems for Scanner Data Environments by John M. McCann
$290.00
Expert Systems for Scanner Data Environments
by John M. McCann ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Market Segmentation by Michel Wedel
$858.00
Market Segmentation
by Michel Wedel ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Modeling Markets on Hardback by Koen H. Pauwels
$453.00
Modeling Markets
by Koen H. Pauwels ~ Hardback
Available - Usually ships in 3-4 weeks
Database Marketing on Hardback by Robert C. Blattberg
$542.00
Database Marketing
by Robert C. Blattberg ~ Hardback
Available - Usually ships in 3-4 weeks

Description

Uncertainty plays an important role in marketing decisions such as pricing, promotion, advertising and salesforce management. While there has been significant progress made in marketing behaviours in a stochastic environment, the work is scattered among different sources and focuses mostly on analysis of separate components of the marketing mix. This text aims to address key marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. The book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms. While formal results are presented and analyzed, empirical, managerial and strategic implications are emphasized throughout the book.
Release date NZ
August 31st, 1997
Author
Audience
  • Professional & Vocational
Illustrations
XIV, 315 p.
Pages
315
Dimensions
156x234x20
ISBN-13
9780792399643
Product ID
2438473

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Explore more by Dung Nguyen

See all books by this author

Marketing Decisions Under Uncertainty by Dung Nguyen
$574.00
Marketing Decisions Under Uncertainty
by Dung Nguyen ~ Paperback / softback
Available - Usually ships in 3-4 weeks

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
Sales & Marketing
Books >
Business & Economics
Books >
Business & Economics >
Economics >
Microeconomics
Books >
Business & Economics >
Business & Management >
Management Techniques