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Marketing Research and Modeling: Progress and Prospects

A Tribute to Paul E. Green
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Description

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Release date NZ
March 18th, 2005
Audience
  • Professional & Vocational
Contributors
  • Edited by Paul E. Green
  • Edited by Yoram Wind
Illustrations
XIV, 346 p.
Pages
346
Dimensions
155x235x19
ISBN-13
9780387243085
Product ID
2505181

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