Digital Transformation and Marketing Management
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Paperback / softbackDescription
Author Biography
James Seligman is a retired Principal Fellow of the Marketing Subject Group at the Business School at Southampton University, UK, with over thirty years of multinational brand experience. A fellow of the Chartered Institute of Marketing, his research interests lie in management and marketing with a focus on insight, analytics, communications, brand, behaviour, and technology.
- Postgraduate, Research & Scholarly
- Undergraduate
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