Customer Experience Management

The Experiential Journey

By:

James Seligman

Format:

Paperback / softback

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Description

Building Experience Value in organizations. Strategies for Growth and Return on Investment. A dynamic resource on "experience marketing" and management Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer insight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real-time insight into the interpersonal experience journeys and enable co-creation of goods and services.

Release date NZ

July 19th, 2020

Author

James Seligman

Audience

General (US: Trade)

Pages

626

Dimensions

152x229x35

ISBN-13

9798667500735

Product ID

33698679

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