Artificial Intelligence and Machine Learning and Marketing Management

By:

James Seligman

Format:

Paperback / softback

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Description

OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

Release date NZ

September 20th, 2018

Author

James Seligman

Audience

General (US: Trade)

Illustrations

Illustrations, black and white

Pages

320

Dimensions

148x210x17

ISBN-13

9780244417826

Product ID

28949923

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