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Demand-Driven Business Strategy on Hardback by Cor Molenaar
Demand-Driven Business Strategy on Hardback by Cor Molenaar
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Demand-Driven Business Strategy

Digital Transformation and Business Model Innovation
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Description

Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.

Author Biography:

Cor Molenaar is Professor at Rotterdam School of Management, Erasmus University, The Netherlands.
Release date NZ
February 24th, 2022
Author
Audience
  • Postgraduate, Research & Scholarly
Illustrations
51 Line drawings, black and white; 51 Illustrations, black and white
Pages
180
ISBN-13
9781032127651
Product ID
35244794

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