Winning In Service Markets: Success Through People, Technology And Strategy

By:

Jochen Wirtz

Format:

Hardback

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Description

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Release date NZ

December 16th, 2016

Author

Jochen Wirtz

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

704

Dimensions

155x231x25

ISBN-13

9781944659042

Product ID

24555504

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