Positioning Services In Competitive Markets

By:

Jochen Wirtz

Format:

Paperback / softback

Series:

Winning In Service Markets Series

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Description

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Release date NZ

September 27th, 2017

Author

Jochen Wirtz

Audiences

Professional & Vocational
Tertiary Education (US: College)

Pages

Series

Winning In Service Markets Series

ISBN-13

9781944659127

Product ID

27629186

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