Services Marketing, Global Edition

Name: Services Marketing, Global Edition
SKU: 20210642
Price: 266.00 NZD
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Description

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Release date NZ

December 13th, 2011

Author

Audience

Tertiary Education (US: College)

Edition

7th edition

Pages

648

Dimensions

214x275x24

ISBN-13

9780273756064

Product ID

20210642

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