Business & Economics Books:

Visionary Pricing

Reflections and Advances in Honor of Dan Nimer
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Description

"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century; section 2 focuses on pricing strategy and competitive advantage; section 3 focuses on the difining role of value in pricing; and section 4 focuses on pricing capability and innovation.
Release date NZ
November 29th, 2012
Audience
  • Professional & Vocational
Contributors
  • Edited by Gerald E. Smith
  • Series edited by Arch G. Woodside
Pages
392
Dimensions
156x234x36
ISBN-13
9781780529967
Product ID
20307797

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