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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances on Hardback
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances on Hardback
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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

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Description

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
Release date NZ
August 14th, 2002
Audience
  • Professional & Vocational
Contributors
  • Edited by Arch G. Woodside
  • Edited by E. Moore
Pages
236
Dimensions
156x234x14
ISBN-13
9780762308699
Product ID
2815216

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