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Advances in Business Marketing and Purchasing

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Designing winning products on Hardback
$554.00
Designing winning products
Hardback
Available - Usually ships in 3-4 weeks
Visionary Pricing on Hardback
$511.00
Visionary Pricing
Hardback
Available - Usually ships in 3-4 weeks
Case Studies for Industrial and Business Marketing on Hardback
$384.00
Case Studies for Industrial and Business Marketing
Hardback
Available - Usually ships in 3-4 weeks
Managing Product Innovation on Hardback
$635.00
Managing Product Innovation
Hardback
Available - Usually ships in 3-4 weeks
Interfirm Business-to-Business Networks on Hardback
$651.00
Interfirm Business-to-Business Networks
Hardback
Available - Usually ships in 3-4 weeks
Making Tough Decisions Well and Badly on Hardback
$422.00
Making Tough Decisions Well and Badly
Hardback
Available - Usually ships in 3-4 weeks
E-Services Adoption on Hardback
$676.00
E-Services Adoption
Hardback
Available - Usually ships in 3-4 weeks
Creating and Managing Superior Customer Value on Hardback
$440.00
Creating and Managing Superior Customer Value
Hardback
Available - Usually ships in 3-4 weeks
E-Services Adoption on Hardback
$675.00
E-Services Adoption
Hardback
Available - Usually ships in 3-4 weeks
Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics on Hardback
$673.00
Sustaining Competitive Advantage via Business Intelligence, Knowledge...
Hardback
Available - Usually ships in 3-4 weeks
Deep Knowledge of B2B Relationships Within and Across Borders on Hardback
$631.00
Deep Knowledge of B2B Relationships Within and Across Borders
Hardback
Available - Usually ships in 3-4 weeks
Sustaining Competitive Advantage via Business Intelligence, Knowledge Management, and System Dynamics on Hardback
$667.00
Sustaining Competitive Advantage via Business Intelligence, Knowledge...
Hardback
Available - Usually ships in 3-4 weeks
Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes on Hardback
$543.00
Improving the Marriage of Modeling and Theory for Accurate Forecasts...
Hardback
Available - Usually ships in 3-4 weeks
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances on Hardback
$513.00
Essays by Distinguished Marketing Scholars of the Society for...
Hardback
Available - Usually ships in 3-4 weeks
Getting Better at Sensemaking on Hardback
$552.00
Getting Better at Sensemaking
Hardback
Available - Usually ships in 3-4 weeks
Business-to-Business Brand Management on Hardback
$620.00
Business-to-Business Brand Management
Hardback
Available - Usually ships in 3-4 weeks
Organizational Culture, Business-to-Business Relationships, and Interfirm Networks on Hardback
$620.00
Organizational Culture, Business-to-Business Relationships, and...
Hardback
Available - Usually ships in 3-4 weeks
New Insights on Trust in Business-to-Business Relationships on Hardback
$364.00
New Insights on Trust in Business-to-Business Relationships
Hardback
Available - Usually ships in 3-4 weeks
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing on Hardback
$507.00
Field Guide to Case Study Research in Business-to-Business Marketing...
Hardback
Available - Usually ships in 3-4 weeks
Evaluating Marketing Actions and Outcomes on Hardback
$526.00
Evaluating Marketing Actions and Outcomes
Hardback
Available - Usually ships in 3-4 weeks
Training Exercises for Improving Sensemaking Skills on Hardback
$544.00
Training Exercises for Improving Sensemaking Skills
Hardback
Available - Usually ships in 3-4 weeks
Business-to-Business Marketing Management on Hardback
$589.00
Business-to-Business Marketing Management
Hardback
Available - Usually ships in 3-4 weeks