Understanding Consumer Choice

By:

G. Foxall

Format:

Paperback / softback

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Description

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.

Author Biography:

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University Business School, UK. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Release date NZ

March 11th, 2005

Author

G. Foxall

Audience

Professional & Vocational

Edition

1st ed. 2005

Illustrations

XVI, 262 p.

Pages

262

ISBN-13

9781349511983

Product ID

25037509

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