Non-Fiction Books:

Marketing Psychology

The Paradigm in the Wings

Format

Hardback

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Marketing Psychology by Gordon R. Foxall
$399.99
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Description

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.

Author Biography

GORDON R. FOXALL
Release date NZ
September 15th, 1997
Country of Publication
United Kingdom
Illustrations
XIII, 203 p.
Imprint
Palgrave Macmillan
Pages
203
Dimensions
140x216x18
ISBN-13
9780333662779
Product ID
1665015

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