Explaining Consumer Choice

By:

G. Foxall

Format:

Paperback / softback

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Description

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Author Biography:

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Release date NZ

June 27th, 2007

Author

G. Foxall

Audience

Professional & Vocational

Edition

1st ed. 2007

Illustrations

6 Illustrations, black and white; XII, 256 p. 6 illus.

Pages

256

Dimensions

140x216x14

ISBN-13

9781349547111

Product ID

25696381

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