Your competitive edge in today's business environment is all about the power of loyalty. So if you want to succeed, it's time to think outside the box of traditional customer service. The Simple Truths of Service is an inspiring true story about Johnny, a very special young man whose creative choice of putting his own personal mark on each customer interaction makes it clear that the bottom line of service is to lead with the heart. The Simple Truths of Service is a customer service classic that will grab your heart and not let go! More than five million people have been touched by this story. Have you? Your competitive edge in today's business environment is in how your customers are treated. If you want to succeed, then it's time to get creative about customer service! The Simple Truths of Service is an unforgettable true story about a very special young man who takes a chance and changes the culture of a grocery store. Each and every member of your team will be coming up with their own ideas of how to deliver that extra special service after they read this book. Johnny is young man living with Down Syndrome who changes the culture of a grocery store by being creative and giving the customers more than they expect. He puts his own personal signature on each and every interaction. Read about Johnny and other great customer experience stories that will have your customer service team bursting with new ways to make your company stand out from the crowd.