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The Corporate Eye by Elspeth H. Brown
The Corporate Eye by Elspeth H. Brown
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The Corporate Eye

Photography and the Rationalization of American Commercial Culture, 1884–1929
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Description

In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising, and the use of applied psychology. In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing, among others, the work of Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject as well.

Author Biography:

Elspeth H. Brown is an associate professor of history at the University of Toronto and the director of the Centre for the Study of the United States, Munck Centre for International Studies, University of Toronto.
Release date NZ
April 26th, 2008
Audience
  • General (US: Trade)
Illustrations
75 Halftones, black and white
Pages
348
Dimensions
152x229x20
ISBN-13
9780801889707
Product ID
2020409

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