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Advertising Progress by Pamela Walker Laird
Advertising Progress by Pamela Walker Laird
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Advertising Progress

American Business and the Rise of Consumer Marketing
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Description

Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

Author Biography:

Pamela Walker Laird teaches history at the University of Colorado at Denver.
Release date NZ
March 11th, 2020
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Illustrations
30 Illustrations, black and white
Pages
506
ISBN-13
9781421434179
Product ID
31575613

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