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Imagining Consumers by Regina Lee Blaszczyk
Imagining Consumers by Regina Lee Blaszczyk
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Imagining Consumers

Design and Innovation from Wedgwood to Corning
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Description

Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as an Outstanding Academic Title Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms—including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works—and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

Author Biography:

Regina Lee Blaszczyk, Ph.D., is Director of the Beckman Center for the History of Chemistry at the Chemical Heritage Foundation in Phildelphia.
Release date NZ
May 19th, 2020
Audience
  • Professional & Vocational
Illustrations
59 Halftones, black and white
Pages
408
Dimensions
152x229x25
ISBN-13
9781421437248
Product ID
32631996

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