Television and Children

Name: Television and Children
SKU: 35799345
Price: 55.00 NZD
Availability: InStock

Program Evaluation, Comprehension, and Impact

By:

Format:

Paperback / softback

Series:

Routledge Communication Series

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Description

This book addresses the subject of children and television -- how they view it, what they think of specific programs, and how these likes and dislikes affect learning of the content presented. Broad in coverage, it looks at evaluation, comprehension, and impact in the drama, information and entertainment domains. In all cases, demographic and background experiences and knowledge are assessed for their contribution to learning, attitude/opinion change, and stability as a function of exposure to particular program content. Empirical investigations of police dramas, science programs, and quiz shows are conducted utilizing experimental methods and involving approximately 1,000 children in a series of studies. Related to existing research literature, this work confirms the view of the child/adolescent as an active viewer who is critical, constructive, and capable of learning from the television medium -- even when the program is clearly broadcast as entertainment rather than as education or information. This volume is unique in that it addresses questions of the relation between children and diverse television content in terms of its impact on social and informational schemas.

Author Biography:

Brian R. Clifford, Barrie Gunter, Hugh M. Culbertson, Jull L. McAleer

Release date NZ

March 1st, 1995

Author

Series

Routledge Communication Series

Pages

264

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

ISBN-13

9780805816839

Product ID

35799345

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